Hootsuite: Schedule Posts

  •  4.2
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  • Hootsuite is a social media management platform that allows users to schedule and manage posts across various social media networks from one dashboard.
  • Founded in 2008, it is designed for businesses and individuals looking to streamline their social media presence.
  • The platform supports multiple social networks, including Facebook, Twitter, Instagram, LinkedIn, and more.
  • Hootsuite provides analytics and reporting tools to measure the performance of social media campaigns.

Features of Hootsuite

  • Post Scheduling: Users can schedule posts in advance, ensuring consistent social media activity without the need for constant monitoring.
  • Content Curation: The platform allows users to discover and share relevant content from various sources, enhancing engagement.
  • Analytics and Reporting: Provides insights into post performance, audience engagement, and overall social media metrics.
  • Team Collaboration: Supports multiple users, enabling teams to collaborate effectively on social media strategies.
  • Social Listening: Users can monitor conversations and trends related to their brand or industry, helping inform content strategy.
  • App Integrations: Hootsuite integrates with various third-party applications and tools, enhancing its functionality.

Pros & Cons

Pros

  • User-Friendly Interface: The dashboard is intuitive and easy to navigate, making it accessible for users of all skill levels.
  • Time-Saving: Scheduling posts in advance allows users to save time and maintain a consistent online presence.
  • Comprehensive Features: Offers a wide range of tools for content management, analytics, and team collaboration.
  • Strong Customer Support: Provides resources, tutorials, and customer service to assist users with any issues.

Cons

  • Cost: The premium plans can be expensive for small businesses or individual users, especially when compared to free alternatives.
  • Learning Curve: While the interface is user-friendly, some advanced features may take time to master.
  • Limited Functionality in Free Version: The free version has significant limitations, prompting many users to upgrade to paid plans.
  • Occasional Glitches: Some users report occasional bugs or glitches that can disrupt scheduling and posting.

Functions of Hootsuite

  • Post Management: Schedule, edit, and delete posts across multiple platforms from a single dashboard.
  • Performance Tracking: Analyze engagement metrics, such as likes, shares, and comments, to evaluate post effectiveness.
  • Team Management: Assign tasks and manage roles within teams, allowing for effective collaboration on social media efforts.
  • Content Discovery: Use built-in tools to find trending content that resonates with the target audience.
  • Campaign Planning: Plan and execute social media campaigns with tools designed to streamline the process.

How to Use Hootsuite

  1. Sign Up: Create an account on the Hootsuite website or through the app, selecting a plan that suits your needs.
  2. Connect Social Media Accounts: Link your various social media accounts to the Hootsuite dashboard for easy management.
  3. Set Up Streams: Customize your dashboard by setting up streams to monitor specific feeds, keywords, or topics.
  4. Create and Schedule Posts: Use the post composer to create content, select the desired social media accounts, and schedule the posting time.
  5. Monitor Performance: Regularly check analytics to assess the effectiveness of your posts and refine your social media strategy accordingly.
  6. Engage with Followers: Use the platform to respond to comments and messages, ensuring active engagement with your audience.

User comments

5

Hootsuite used to be good. I’ve been using the app for a really long time and it was very easy to schedule posts to instagram and facebook. It saved me time. But after the last update, dear lord is it hard to do anything around the app. First, my notifications to instagram started to disappear. What!? If I tapped the notification and the image just didn’t want to load, the notification and the post would disappear without posting! (Thanks). So I got angry and deleted all the scheduled posts, and lo and behold! Posts that didn’t appear on the stream were still getting posted to Facebook. 2nd What!? Now that I just keep forgetting to schedule posts, I decided to give this a try again, but ohh, it’s like they don’t want to handle my content, because the newest version simply REFUSES to upload any videos. 3rd What!? The first time I tap the video, it “pretends” to upload, then it doesn’t appear as media, then when I try to re-upload, tapping the video doesn’t do anything. It’s like the app flags it as uploaded and just doesn’t bother to try again. I tried force-closing the app, and even restarting the iPad to no avail. From a developer to another, this is unacceptable to have as a prod product. Please keep track of the bugs, and actually deal with them before posting a new version!

3

I signed up and downloaded Hootsuite and never could figure out how to use it. Whatever, that’s fine, but I’ve tried on my own to cancel through the app and thought I’d cancelled. Looked at my bank account today and it seems I’ve been being billed for a while. I contacted them by email asking twice to have my account cancelled. Both times was told I have to do it online. I go to the mobile version of the site, can’t cancel. I changed it to desktop mode and it’s so buggy I still couldn’t find a way to cancel. Called their service number, sat on hold for 10 min and then left a message. They say they’ll call back “in order of your call” and it’s been 2 hours during their business time. I’ve spent most of my day just trying not to be charged again and I’m still apparently signed up :/

3

Downloaded because it can schedule and post to IG automatically for you. However there are caveats: you MUST have a business profile, and Facebook Page linked. I switched, then was forced to create a brand new page because for some reason the one I already made couldn’t be found (the new one is only with my name and nothing else, which seems useless). After trying to schedule a photo the first time I discover it can only post SQUARE images, so I had to crop before I could upload. IG doesn’t restrict you to square only images anymore, HootSuite needs to get with the times on that. The most annoying part is there were not troubleshooting pages on their site, I just had to keep fiddling with the app and my accounts to resolve the issues.

1

Absolutely despicable!! I signed up for the 30-day free trial and immediately was not happy. It’s great that you can schedule posts but a message went up within the week saying that the app would no longer be able to support location services (meaning I can’t tag the location). Soon after, I got a notification saying hashtags would not be supported. I’m not sure that any of these things actually ceased to be supported but the doubt was enough for me to stop using the product. I tried to cancel but of course there was no clear way to cancel so I waited for the warning email that is promised on the website Q&A section, figuring there might be some instructions there. Suddenly I am charged and my bank calls to ask if it’s a fraudulent charge. Of course it is!!! But they can’t hold the money bc I didn’t know you should use a debit card for free trials. I went to customer service and they put it on me saying I’m “responsible for managing” my card. I was lead to believe I would get the email and I could manage the account from there but I never did receive that email. No responsibility was taken on their part and I have screenshots of everything to prove that they did not deliver what they promised and I should not have to pay for something that was not agreed upon. Anyway, get FOLLOW ADDER instead. It’s much more reasonably priced and does more work for you. It supports hashtags. Oh and they don’t lie!

1

I almost never write app reviews. But I just have to for this one. I cannot even begin to describe the hullabaloo of wasted time I just experienced. All I want is an app that lets me post directly to instagram and twitter at the same time with the same content. I am not joking or exaggerating when I say this thing took over half an hour to set up. It made me connect my instagram to my dead Facebook account. It had me jump through flaming hoops at every turn. I thought, whatever, yknow, maybe this will be worth it if it does what I want it to. It posts directly to twitter no problem, like every other app that does this. To post to instagram, it…just makes you open the instagram app and MAKE AN INSTAGRAM POST LIKE NORMAL. literally the only functionality this app offers you is to add your caption to the clipboard. The amount of time this stupid thing wasted to get to this point, I’ll just spend the extra five minutes doing it myself. This app promised automation and delivered in the same way that my dad promised to help with my education and then made me shoulder the entire cost in student loans. Don’t waste your money on an art degree, and don’t waste your time with this app.

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